To end the inaccurate portrayal of tribal peoples in the media, Survival International, supported by several BBC reporters, launched the Stamp It Out campaign on January 31. The reason for the campaign, explained Survival International’s director in the organization’s news brief, was to end the practice of identifying tribal groups as primitive or backward, as it leads to the persecution and unfair treatment of the groups. The campaign calls on the public to take action by sending a Stamp It Out protest postcard to editors who publish articles with racist descriptions of tribal groups. Survival gives as an example the president of Botswana, who referred to the Bushmen as "Stone Age creatures" who "must change or otherwise, like the dodo, they will perish." This language suggests that the tribal groups have not evolved or changed over the years. Roy Sesana, a Bushman and prominent member of First People of the Kalahari, says, "We are not primitive. We live differently from you, but we do not live exactly like our grandparents did; nor do you."
