Empresa Colombiana de la Coca, a Nasa Indian cooperative in southwestern Colombia, has begun producing and selling a soft drink that uses the coca leaf as its main ingredient, Reuters reports. The drink, called Coca Sek, is being produced in the high altitude town of Calderas in the Cauca Province. This new product is intended to help build the alternative coca leaf market, thus creating a viable economic alternative to the drug trade for small local indigenous coca famers.