By Omar Challah, Executive Director, Jamii Action Centre
Jamii Action Centre (JAC) has launched JAC FM, a community-owned radio station in Kwale County, Kenya. With this new station, we’re advancing efforts towards establishing a platform for the Mijikenda People, a group that has been historically underrepresented in mainstream media.
For years, commercial radio stations in the region have focused on national interests, leaving a gap in coverage of issues unique to the local population. With the launch of JAC FM, we intend to address this void by providing a dedicated space for community dialogue, cultural expression, and civic education. “For the first time, I hear programs that speak directly to us, about our traditions, our youth, and our struggles. JAC FM has become the voice of the people,” said Fatuma Mnyika, a listener from Waa-Ng'ombeni Ward.
Among other activities, we held a capacity building workshop on media ethics and licensing. The training was a significant step in improving the skills and knowledge of our team. “As a young presenter, this opportunity has changed my life,” said Jumbe Ali, a volunteer presenter for the Youth Spotlight Program. “I never imagined I could host a show, let alone talk about issues like youth unemployment and mental health on air. Now I feel like I have a purpose in my community.”
All programs are produced in Kiswahili and local Mijikenda dialects, which has significantly increased their accessibility. Our content covers topics such as peacebuilding, climate resilience, and gender equity. “The partnership with JAC FM has made our advocacy work more impactful,” said Mealii Mbodze, a project officer at a partnering civil society organization. “Our sessions on parenting, peacebuilding, and gender have reached even remote areas. It's a game changer for community engagement.”
We are committed to gender inclusion, with women making up 45% of our on-air presenters, a rare accomplishment in a culturally conservative setting. The programming includes discussions ranging from men’s mental health to menstrual hygiene and women’s rights, providing a safe space for dialogue on sensitive topics. “As a woman in media, being a presenter here is empowering. Our community is slowly beginning to accept that women have a strong voice. Hosting shows on menstrual hygiene and women’s rights is no longer taboo—it’s progress,” said Aisha Soza, a female presenter at JAC FM.
Our station faces ongoing challenges. Frequent power outages have disrupted broadcasts, and we need long-term solutions such as a sustainable solar energy system. The station, which is run entirely by a volunteer team, also faces the challenge of securing consistent financial support.
Nonetheless, the community’s strong embrace of JAC FM has laid a strong foundation for its future. We believe that the community’s enthusiastic response and sense of ownership have been key to its success. Moving forward, we plan to focus on strengthening our digital presence through a website and social media.
